U.S. Claims and Slogans

U.S. Claims

The language of these claims is precisely crafted to reflect accurately the statistics behind them, so it is critical that you not alter the wording in any way, except as explicitly indicated here. Use these claims, with the understanding that some of them will be updated as new data becomes available.

  • Nobody in the world sells more real estate than RE/MAX.
  • RE/MAX agents worldwide sell more real estate than any other brand.
  • RE/MAX is the most productive real estate network in the world.
    (With the market share claims above, always use the footnote “As measured by residential transaction sides.”)

  • RE/MAX agents have the experience to get the job done in today's market.
  • RE/MAX agents average more sales than other real estate agents.
  • RE/MAX agents have more real estate sales experience than other real estate agents.
  • Among the country's largest real estate brokerages, RE/MAX agents continue to outperform the competition in both transaction sides and sales volume, on average.
    (With this claim, always use the footnote: "Transaction sides per agent calculated by RE/MAX based on 2025 RealTrends Verified Best Brokerages data, citing 2024 transaction sides for the 1,256 participating U.S. brokerages that closed 500 transaction sides, excluding 43 who did not report or publish active licensees. RE/MAX average: 11.9. Competitors: 5.3. Sales volume per agent calculated by RE/MAX based on data from 2025 RealTrends Verified Best Brokerages, citing 2024 sales volume for the 885 participating U.S. brokerages that closed $350 million, excluding 37 who did not report active licensees. RE/MAX average : $5.1 million, Competitors: $3.0 million.")
  • In the U.S., RE/MAX agents average 35% more in commissions after their third year with the network, as compared to their first year. After five years with RE/MAX, average productivity is up 51%. (Footnote: 2025 analysis of more than 26,000 active RE/MAX agents in U.S. who joined RE/MAX on or after 1/1/2017).
  • In the U.S., RE/MAX teams average 40% more in commissions after their second year with the network as compared to their first year. After three years with RE/MAX, teams' average productivity is up 57%.
    (With this claim, always use the footnote: "Based on a 2025 analysis of more than 1,400 active U.S. RE/MAX teams who joined RE/MAX on or after 1/1/2017. A team is categorized as an external, new to RE/MAX team for inclusion in the analysis if over 50% of their initial agent count (team size at time of team formation) were recruited, new agents.)
  • RE/MAX agents averaged more sales volume than the average for competitors. RE/MAX $5.1 million; competitors $3.0 million.
    (With this claim, always use the footnote: "Sales volume per agent calculated by RE/MAX based on 2024 data from RealTrends Verified Brokerage Rankings, citing 2024 sales volume for the 885 participating U.S. brokerages that closed $350 million, excluding 37 who did not report active licensees. RE/MAX average: $5.1 million, Competitors: $3.0 million").
  • RE/MAX agents and teams were ranked in the top 65 in all of the 10 agent and team categories and specifically in the top 10 in 5 categories – agent sides, agent volume, small team sides, medium team sides and mega team sides.
  • For 13 consecutive years, REMAX has had the most individual agents qualify for "The Thousand" rankings based on transaction sides.
  • Based on transaction sides, more REMAX agents qualified for The Thousand Rankings than any other brand.
  • REMAX claimed 126 placings in The Thousand, a subset of the overall RealTrends Verified Agent and Teams Rankings, that honors the 1,000 agents and teams with the most transaction sides and highest sales volume.                                                                                                                                                                  (With the above four claims, always use the footnote: "RealTrends 'The Thousand' list ranks participating U.S. agents and teams based on their 2024 residential transaction sides and sales volume".)
  • One out of seven of America's top producing agents and teams are with REMAX.                                                                                                                                    (With this claim, always use the footnote: "RealTrends Verified list ranks participating U.S. agents and teams based on their 2024 residential transaction sides and sales volume").
  • REMAX agents on a team average over $23,000 more in commissions annually than REMAX agents not on a team.                                                                       (With this claim, always use the footnote: "Based on commissions for both residential and commercial transactions. 98% of transactions are residential, 2% are commercial. Internal data for YE2024").
  • REMAX agents on a team average over 18% more in commissions annually than REMAX agents not on a team.                                                                               (With this claim, always use the footnote: "Based on commissions for both residential and commercial transactions. 98% of transactions are residential, 2% are commercial. Internal data for YE2024").
  • REMAX agents averaged more than twice as many transaction sides as competitors. 
  • REMAX agents at large U.S. brokerages, on average, outsell the competition 2-to-1, based on 2024 transaction sides. 
  • REMAX agents average double the sales of other agents in the RealTrends Verified rankings of large brokerages.
    (With the above three claims, always use the footnote: "Transaction sides per agent calculated by RE/MAX based on 2024 data from RealTrends Verified Brokerage Rankings, citing 2024 transaction sides for the 1,256 participating U.S. brokerages that closed 500 transaction sides, excluding 43 who did not report active licensees. RE/MAX average: 11.9. Competitors: 5.3").

  • RE/MAX: The #1 name in real estate.
  • #1 name in real estate in U.S.
  • #1 in brand awareness.
  • RE/MAX leads the industry in brand awareness.
    (With the four unaided awareness claims above, always use the footnote: “Source: MMR Strategy Group study of unaided awareness.”)
  • RE/MAX is who homebuyers and sellers think of first.
  • More buyers and sellers think of RE/MAX than any other real estate brand.
    (With two claims above, always use the footnote: “Source: MMR Strategy Group study of unaided awareness among buyers, sellers, and those planning to buy or sell; asked, when they think of real estate brands, which ones come to mind?”)
  • RE/MAX Agents are Voted the #1 Most Trusted Real Estate Agents in the U.S. year after year.*
    (With this claim, always use the footnote: Voted most trusted Real Estate Agency brand by American shoppers based on the BrandSpark® American Trust Study, years 2022-2025, and 2019.”)
  • When asked to name a real estate brand, RE/MAX is the name people name first.
    (With this claim, always use the footnote: “Source: MMR Strategy Group study of unaided awareness (first mention recorded).”)
  • RE/MAX Agents are Voted the Most Trusted Real Estate Agents.                                                                                                                                                                   (With this claim, always use the footnote: “Voted most trusted Real Estate Agency brand by American shoppers based on the 2025 BrandSpark(R) American Trust Study.”)

  • RE/MAX, no real estate brand is more likely to be recommended.
  • No real estate brand is more likely to be recommended than RE/MAX.
  • Planning to buy or sell a home? No real estate brand is likely to be more recommended than RE/MAX.
  • RE/MAX, no other real estate brand is more likely to be recommended.
    (With the four claims above, always use the footnote: "Source: MMR Strategy Group study of buyers and sellers, asked if there is one real estate brand, or any brands, they would be most likely to recommend to a friend or relative – and if so, which brand(s)")
  • RE/MAX, no real estate brand is more likely to be considered.
  • No real estate brand is more likely to be considered than RE/MAX.
  • Planning to buy or sell a home? No real estate brand is likely to be more considered than RE/MAX.
  • RE/MAX, no other real estate brand is more likely to be considered.
    (With the four claims above, always use the footnote: "Source: MMR Strategy Group study of buyers and sellers, asked if there is one real estate brand, or any brands, they would be most likely to consider if they were planning to buy or sell a home – and if so, which brand(s)")
  • RE/MAX® is named a Top Franchisor for 41 Consecutive Years in the Entrepreneur® Franchise 500®.                                                                                           (With this claim, always use the footnote: "Based on statistical data as of July 2024 provided by companies supplying a full Franchise Disclosure Document. Rankings based on size and growth, costs and fees, support, brand strength, and financial strength and stability").

  • Eight out of 10 homebuyers and sellers know of RE/MAX.
    (With this claim, always use the footnote: “Source: MMR Strategy Group study of total brand awareness of real estate organizations among buyers, sellers, and those planning to buy or sell.”)
  • REMAX® named to 2025 Entrepreneur® Franchise 500® Hall of Fame.*                                                                                                                                                 (With this claim, always use the footnote: “Hall of Fame recipients are those that have ranked in every Franchise 500 for at least the last 25 years.”)

  • Billions of dollars have been spent promoting the RE/MAX brand and agents.
  • When you join RE/MAX you’re receiving the benefit of billions of dollars of advertising that have made RE/MAX the real estate leader it is today.

  • remax.com is the most visited real estate franchisor website.                                                                                                                                                                            (With this claim, always use the footnote: “Source: Based on ComScore report of 2024 data for U.S. real estate franchisor among website visits in the “Business and Consumer Services/Real Estate” category.”)
  • Millions of buyers and sellers visit remax.com for their real estate needs.
  • remax.com attracts millions of real estate buyers and sellers.
  • remax.com shows the listings in thousands of cities and towns.
  • RE/MAX #1 Real Estate Franchisor Site
    (With this claim, always use the footnote: “More visits than any other national real estate franchisor website, according to ComScore report of 2024 data for U.S. real estate franchisor brands website visits in the “Business and Consumer Services/Real Estate” category”).

  • With a presence in over 110 countries and territories, the RE/MAX network’s global footprint is unmatched by any other real estate brand.
  • RE/MAX is in more countries than any other real estate brand.
  • RE/MAX has a presence in over 110 countries and territories, more than any of its competitors.

  • The RE/MAX Hot Air Balloon fleet is the largest in the world.
  • The RE/MAX Hot Air Balloon fleet is the largest in North America.
  • The RE/MAX Balloon is recognized all over the world.

  • Every 30 seconds, a RE/MAX agent helps someone find their perfect place.
  • With nearly 9,000 offices worldwide, RE/MAX serves homebuyers and sellers closer to home.
  • RE/MAX offers support and services not available at other real estate companies.
  • RE/MAX leads the industry in professional designations.
  • RE/MAX has more Certified Residential Specialists than anybody else.
  • RE/MAX has helped millions of families buy or sell a home.
  • Each year, RE/MAX agents help hundreds of thousands of families buy or sell a home.
  • RE/MAX® teams are the most productive among major brands based on average sides per agent.                                                                                                       (With this claim, always use the footnote: ”Source: 2025 RealTrends Verified Top Agents & Teams, based on 2024 residential transaction data from participating U.S. agents. Comparing RealTrends Network Affiliation breakouts, brands with 150 agents in each team category are included”).
  • RE/MAX® teams outperform the competition based on average sides per agent. RE/MAX: 17.2, Competitors: 11.5.
    (With this claim, always use the footnote: “Source: 2025 RealTrends Verified Top Agents & Teams, based on 2024 residential transaction data from participating U.S. agents. Comparing RealTrends Network Affiliation breakouts, brands with 150 qualifying team members in each team category are included”).
  • Since 1992, RE/MAX agents have donated nearly $210 million to Children’s Miracle Network Hospitals. (With this claim, always use the footnote: “U.S. and Canada combined”).

  • New agents who engaged with RE/MAX University on average: – Closed 55% more transactions. – Earned 134% more in commissions from year 1 to year 2.
    (With this claim, always use the footnote: “Based on a study of agents in the U.S. who participated in at least one online RU course during their first year with RE/MAX”).

Claims Questions, Suggestions: If you have questions about the substantiation for these claims or specific alterations to the wording, please contact the Marketing Claims Committee. Or send the committee ideas for new marketing claims. RE/MAX, LLC can take no responsibility whatsoever for substantiating altered versions of claims. To contact the Marketing Claims Committee, please e-mail marketingdepartment@remax.com.

U.S. Slogans

Registered Slogans

In addition to factual marketing claims, RE/MAX also uses a set of marketing slogans that promote the brand by evoking emotion. In the U.S., registered slogans require a registration symbol ® immediately following the mark.

The wording and punctuation must be used exactly as shown here. The type font and size can vary.

  • Above the Crowd!®
  • Home of the Best Agents®
  • It’s the Experience®
  • That’s the sign of a RE/MAX agent®
  • Out in Front®
  • Outstanding Agents. Outstanding Results.®
  • Agentes Excelentes. Resultados Excelentes.®
  • Premier Market Presence®
  • The Best Just Keep Getting Better®
  • The Hometown Experts with a World of Experience®
  • The Real Estate Leaders®
  • The Sign That Brings You Home®
  • The Sign You Want. The Agent You Need.®
  • When You Get the Facts… It’s RE/MAX!®
  • Where do you want to be?®
  • For All The Things That Move You.®
  • The more you learn, the more you earn.®

REMAX Slogans

In addition to factual marketing claims, RE/MAX also uses a set of marketing slogans that promote the brand by evoking emotion. RE/MAX World Headquarters has generally not sought to register all slogans in all countries. Do not use a registration symbol ® with these slogans if they are not registered in your country. If you have questions about whether the registration symbol is appropriate for a particular mark in your country, please contact standards@remax.com.

The wording and punctuation must be used exactly as shown here. The type font and size can vary.

  • Above the Crowd!
  • Home of the Best Agents
  • It’s the Experience
  • Outstanding Agents. Outstanding Results.
  • Agentes Excelentes. Resultados Excelentes.
  • That’s the sign of a RE/MAX agent
  • Premier Market Presence
  • The Best Just Keep Getting Better
  • The Hometown Experts with a World of Experience
  • The Real Estate Leaders
  • Out in Front
  • The Sign That Brings You Home
  • The Sign You Want. The Agent You Need.
  • When You Get the Facts… It’s RE/MAX!
  • Where do you want to be?
  • For All The Things That Move You.