In 2023, RE/MAX proudly partnered with Treat Accessibly for the 6th consecutive year to support accessible trick-or-treating. Over 34,000 lawn signs were distributed across Canada, which was a remarkable increase from last year. RE/MAX agents and offices in Canada personally ordered and delivered 2,330 of those lawn signs to homeowners in their community.

News & Media Coverage

Treat Accessibly achieved significant media success, with over 161.39 million impressions, marking a remarkable 148% increase from the previous year’s 65 million impressions. The movement garnered attention in more than 80 TV and radio segments nationwide, generating over 60 million impressions, including nation-wide channels like CTV News, CBC News, and Global News.

Treat Accessibly also surpassed planned impressions on Facebook and Instagram by 91%, reaching an impressive 19 million impressions, compared to 2022’s 10 million. The initiative received bonus Out-of-Home (OOH) locations across Canada, contributing to an extraordinary 800% year-over-year increase in impressions.

The initiative received 184 bonus out of home billboards across Canada generating 90 million impressions — an extraordinary 800% year-over-year increase in out of home bonus impressions. A standout location was a digital billboard at Yonge and Dundas Square in Toronto, which alone generated one million impressions in one week.

Treat Accessibly Halloween Villages

Treat Accessibly expanded its Halloween Villages, creating accessible, curb-side trick-or-treating experiences for children with disabilities and their families this Halloween. The program reached a total of 9 cities in Canada, including Halifax, NS; Ottawa, ON; Toronto, ON; Oakville, ON; Hamilton, ON; Edmonton, AB; St. Albert, AB; Calgary, AB; and Surrey, BC. This year, 15,000 people registered for the events across these cities, showing a notable increase of 4,000 participants from the previous year.

Mike Filipe of RE/MAX Real Estate Centre in Hamilton, ON, Derek Rice of RE/MAX Pacific Ocean Realty in Comox Valley, BC, and Rhonda Navratil of RE/MAX River City in Edmonton, AB, played pivotal roles in organizing and bringing Halloween Villages to their neighbourhoods. Their efforts, along other RE/MAX agents, and community involvement ensured that everyone could partake in the Halloween festivities.

Leverage Treat Accessibly in Your Community

Testimonial from RE/MAX Real Estate Centre:

“This fall, RE/MAX Real Estate Centre participated in the Treat Accessibly Halloween Village in Hamilton, Ontario. This was one of the most humbling events that our brokerage could have participated in. Seeing the smiling faces, appreciation and excitement from the children, and their families was the best part of the overall experience.

Aside from the PR opportunity with multiple media outlets present at the event, the agents themselves were very appreciative and all expressed interest in participating again next year. We had 3 ‘shifts’ of approx. 25 agents participate, including those that helped us set up prior to the beginning of the event. We distributed RE/MAX Treat Accessibly lawn signs, alongside RE/MAX branded goody bags filled with chocolates and RE/MAX colouring books. We dressed up our booth with a RE/MAX tent, RE/MAX tablecloth and some red, white and blue pumpkins!

I would highly recommend that all RE/MAX brokerages take advantage of participating in this event within their communities as there is no other brand/brokerage that has this opportunity to give back to their community like RE/MAX does.”