Every week you’ll receive an email newsletter that offers technology updates, implementation best practices, and tips for getting the most out of your RE/MAX technology tools.
Explore the RE/Charge Newsletters
(the links will continue to be updated as new emails are released)
The rollout of Folio has officially begun, giving a new solution to affiliates across the U.S. and Canada! Folio integrates directly into your Gmail or Outlook inbox, saving you the hassle of managing transactions across multiple different platforms. Folio is a key factor in the overarching end-to-end platform MAX/Tech powered by BoldTrail provides, meaning you save time and improve efficiency. Click below to learn more.
MAX/Tech powered by kvCORE officially rebranded to MAX/Tech powered by BoldTrail! This move allows you to access the same great solutions you’re accustomed to, but with bold new enhancements that provide an improved user experience. Click below to learn more.
Having a strong marketing plan provides more opportunities for your business to thrive. Your name is a brand, and standing out in your market can lead to more business. As you’re looking ahead to 2025, reflect on what has worked for your business and identify ways you can improve. Click below to learn more.
We hope your fall season is off to a great start! In this update, we’re highlighting some new content you may have missed on RE/MAX University, most-asked technology questions, resources to plan ahead in your business and the most popular content accessed on RU. Click below to learn more.
A few weeks ago we went over several ways to track your business analytics using the MAX/Tech tools readily available to you. This week, take a pulse check to ensure you're on track with performance goals and are ready to set new ones for next year. Click below to learn more.
Planning for a successful year includes identifying target areas for growth and expanding upon what you already do best. As an agent cultivating a brand, it's important to conduct regular pulse checks to stay on top of your game. Let's walk through a few items to check for when doing your planning the remainder of the year. Click below to learn more.
RE/MAX Headquarters offers education opportunities to help you as you work towards building a thriving career! Join us for our interactive sessions! Click below to learn more about the sessions and to register.
According to the most recent survey of buyers and sellers, an overwhelming percentage of buyers and sellers will work with the first agent to reach out to them. With the speed to lead being a critical factor in effective conversion, let’s jump into some ways you can leverage the tools within MAX/Tech powered by kvCORE to help you increase the chances a new lead will work with you. Click below to learn more.
Today’s RE/Charge features some exciting updates to MAX/Tech, including enhancements to web page editing in MAX/Tech powered by kvCORE and changes to CORE Present. Click below for more details as you begin to implement into your business strategy!
There’s so much more to MAX/Tech powered by kvCORE under the surface! In the last few months, there have been several new tools launched that you should be aware of. Click below to learn more!
The saying is true – The More You Learn, The More You Earn®. On RE/MAX University you will find a variety of Certifications + Designations provided by our Education Partners and industry leaders to help you in any area of your real estate business. Click below to learn more.
Hosting an open house is an exciting opportunity to bring potential new clients into your pipeline. Once the open house is over, following up with regular communication will be key to nurturing prospects and turning them into clients. That’s where the Open House Smart Campaign comes in. Click below to learn more.
Holding yourself accountable can look different for every agent, depending on what your priorities are. It means making sure you show up as the best version of yourself so you can focus on your individual goals, whether that’s creating positive experiences for clients or continuing to build skills in your business. If you don’t have a system in place yet, or want to explore other options to ensure you’re reaching benchmarks and achieving goals, click below to learn more!
Often times, your agent website is the first impression potential clients will get of who you are and the value you have to offer. When setting up your MAX/Tech powered by kvCORE website, what are a few ways you can showcase your value through an effective content strategy plan? Click below to learn more.
Agents: Winning a listing and getting to work with a seller is just the beginning of the hard work you must put in to position yourself as a pricing strategist. Pricing is everything when it comes to a listing and can make or break whether a property sells, so guiding your seller to the right price will empower them in the process. Deciding on the right price in addition to strong marketing efforts will set you and your client up for success and lead to a satisfactory transaction! Click the link below to learn more.
Brokers: Near the end of 2023, you and your agents were likely making plans to get prepared for the new year in terms of goals and objectives. Previously, we discussed how to help your agents set SMART goals to set them up for success in the future. They’re constantly growing in their businesses – whether reaching new financial benchmarks, increasing lead generation activities or leveraging their CRM for repeat and referral business. Let’s revisit exactly what SMART goals are, how to monitor your agents’ progress, and some ideas to establish your own. Click the link below to learn more.
There are a variety of ways to communicate with your clients and prospects including using the power of automation through your MAX/Tech powered by kvCORE tools. Sometimes when texting, however, you may be missing that ability to send quick responses when you’re on the go. One tool that is often overlooked comes right from the power of your smartphone! By using text replacements via keyboard shortcuts, you can save time while still providing detailed responses and the necessary attention your clients need. Click below to learn more.
To build successful client relationships, you must dig deeper past the surface labels of “real estate agent” and “client.” Your excellent qualifications are the first thing a prospect learns about you, but what sets you apart from the local competition? If you truly want a successful listing conversion experience and keep a client for life, building rapport is key. This is where the F.O.R.D. method comes in. Click below to learn more.
At first glance, the abundance of content on RE/MAX University can feel overwhelming, so we want to refresh your memory on what’s available to you in the platform other than the current courses you’re enrolled in. Let’s look at a few aspects of the platform you may not be as familiar with. Click below to learn more.
Agents: The Business Foundations Workshop is coming up, which we hope you've registered for. This workshop is going to build upon the principles inside the Boot Camp that lives in RE/MAX University. We wanted to give you a few quick reminders of what you can expect in those sessions on January 23rd and 24th!
Brokers: It's the start of a new year and we're here to help you make it a great one. That starts with having a plan in place to maximize your recruiting efforts and creating or repositioning your value proposition. Let's get into a few best practices to help you get started on your journey.
Agents: It’s never too late to refine your social media strategy. In addition to creating a consistent posting schedule, your workload will be lighter if you schedule posts ahead of time! It may not always be feasible to create original content for each post, so that’s where CORE Social comes in.
Brokers: The new year is here, and it’s time to get excited for the amazing opportunities RE/MAX University has to offer in 2024. This Winter recap includes details from this past quarter about top courses, new additions to RU, and upcoming live training sessions to help you develop as a leader! With tons of educational resources coming your way, keep checking RU for new updates as well as new training sessions your agents can take advantage of.
Agents: It's never too late to refine your social media strategy. In addition to creating a consistent posting schedule, your workload will be lighter if you schedule posts ahead of time! It may not always be feasible to create original content for each post, so that's where CORE Social comes in. Click below to learn more.
Brokers: Your agents aren't the only ones who need to keep track of their social media posting schedule. As a broker, making company announcements and staying active on social channels can help you reach a broad audience, like potential clients as well as recruits. Using Photofy for your brokerage's accounts can help you find the best templates for posts and schedule them in advance to create consistency. Click below to learn more.
Testimonials from your satisfied clients are a perfect way to showcase your value, and proof that the services you promise are put into action. When a potential buyer or seller is scrolling through your website and sees a testimonial, it only adds to your credibility and lets them know you’re a trusted agent. Click below to learn how to ask clients for testimonials.
Marketing to potential clients is easier than ever with the tools at your disposal, but in-person community involvement goes a long way in supplementing your efforts. Connecting with community members and generating leads “in the wild” is important for a local business like yours. Let’s go over a few ways to get involved locally so you can showcase your skills as a RE/MAX agent and let your personality shine. Click below to learn more.
Blogging is a feature you may be familiar with by now in MAX/Tech powered by kvCORE. Writing consistent blog content helps you communicate relevant and timely topics to your sphere of influence and keeps them updated on your business. Frequent posts drive engagement and create a positive path to ranking higher on search engine results. Last week, we introduced ChatGPT as a valuable tool, and this week is all about how to utilize it when writing your blog posts. Click below to learn more.
As you’re probably aware, MAX/Tech powered by kvCORE offers pre-written templates for communication with your sphere. You’re also able to create your own if you want to start from scratch and add even more of a personal touch. However, with a busy schedule, it can be hard to find time to sit down and craft a unique message aimed at all of your current, past and potential clients. If you’re looking for a bit of extra help, don’t be afraid to explore how you can leverage technology, specifically AI such as ChatGPT, and find out how it can help you along the way. Click below to learn more.
The best way to know whether you’re on the right track is by setting tangible goals that will elevate your business. There are a lot of components that go into being a successful real estate agent, and now is the time to look ahead and see what you want to accomplish in the next year. Click below to look at ways you can build a solid foundation to achieve lasting success, which begins with organizing your financial model. Achieve this by laying out specific, measurable, achievable, relevant, and time-bound goals; or, S.M.A.R.T. Goals.
Contact cleanup may often feel like a tedious administrative task, but it’s a necessary part of conducting business effectively. When you know where each of your clients stand within the lead conversion pipeline, you can communicate with them better and meet their needs! Click below to learn how to organize your contact cards in MAX/Tech powered by kvCORE.
As we head into the holiday season, now is a crucial time to stay top of mind with your clients, especially when it comes to generating referrals. Your clients will be gathering with their families for different occasions, and it’s a great time for them to bring up the excellent service provided by you, their real estate agent. Luckily, you can build a comprehensive Smart Campaign based on a 33-Touch program that you can leverage to send out thoughtful holiday communications and let your clients know you’re thinking of them. Click below to learn more.
Knowing where to go starts with knowing where you're coming from. If you apply this to real estate, this could mean gauging how much progress you've made in your business this year by looking at analytics. This is a great habit as you approach the end of each quarter, so you can compare numbers throughout the year and let data determine if you are spending your time and energy wisely. Your lead analytics are housed in the kvCORE Activity tab of MAX/Tech powered by kvCORE and show how you've interacted with your leads over the past 90 days. Click below to learn more.
As a real estate agent, your work schedule likely does not look like the typical 9 to 5. You’re constantly taking calls, catering to your clients’ needs at all hours, and trying to find time to effectively prioritize your tasks while ensuring you have a healthy work/life balance. Managing all of the activities, relationships and communication needed to run a successful real estate business, while also making room for life outside of your business, can be done! Let’s look at how you can leverage different tools within MAX/Tech powered by kvCORE to help you manage your time below.
There are endless ways to utilize MAX/Tech powered by kvCORE's features! Hopefully you have seen how simple it is to use the platform, promote your listings, and so much more. With new tools being made available to you throughout your career, we want to make sure you're all caught up with the basics so you can truly customize your user experience. Click below to learn more!
Agents: In a previous RE/Charge, we announced the Business Accountability Checklists course on RU that covers revamping your business strategy, where to focus your efforts and how to prepare for a successful end to the year. Now we're going to dive deeper into the "Identifying Growth Opportunities" checklist and discuss all things activity tracking! Managing your time can often be difficult so we're going to break down some helpful ways to get you back on track. Click below to learn more.
Brokers: We hope you've explored the new topics on the Office Meeting Ideas section of your broker homepage, where you can find ways to lead your agents in discussion during team meetings. In the "Empower Agents For Sustainable Success" course, you'll find talking points about the importance of your agents laying a foundation for their businesses and successfully managing their activities to increase profitability. Click below to learn more.
Agents: Complete Agent Development has officially launched on RE/MAX University! This comprehensive training program will guide you through a variety of learning plans and lessons meant to develop your skills as an agent. If you want to shift to a business-owner mindset and take charge of your career, then this program is for you. With these impactful courses, hone your skills as an agent and create a plan that leads to long-lasting profitability! Click below to learn more.
Brokers: The tools within MAX/Tech powered by kvCORE already offer a ton of useful features for both brokers and agents to maximize the visibility of listings, manage contacts, and so much more. Now, with CORE Listing Machine and Design Center, you and your agents can address all of your listing marketing needs in one centralized place! Let’s look at everything you’ll be able to do with the power of automation in CORE Listing Machine and Design Center and walk through how it will ultimately benefit your team’s marketing efforts. Click below to learn more.
Agents: Your MAX/Tech powered by kvCORE platform provides many automations and features to make managing contacts and listings easier. Now, with CORE Listing Machine and Design Center, you can address all of your listing marketing needs in one centralized place! Click below to take a look at the possibilities available in CORE Listing Machine and Design Center and how it will benefit your business moving forward.
Brokers: Thank you to everyone who attended the annual RE/MAX Broker Owner Conference in Chicago! For those who attended, we hope it was an incredible experience filled with networking opportunities, educational resources, and thought-provoking discussions. Whether you were able to attend or not, we're excited to share the training and technology announcements from this year's event. Click below to learn more.
Agents: This summer, we're continuing to talk about ways you can set yourself up for success through the end of the year, and that includes keeping yourself accountable. To make the most of your time, you'll want to dedicate energy to specific tasks. Click below to learn about the three things that'll keep you on track as you make your plan for the rest of the year!
Brokers: Recruiting, retention and agent development are the keys to building a thriving RE/MAX brokerage. Mastering the skills involved in those three areas can give you a competitive edge and make your office one that attracts quality agents – and keeps them. The resources on the MAX/Recruit Recruiting + Retention page on RE/MAX University can help you develop your strategy. Click below to learn more.
Agents: One of the most important characteristics of being an outstanding real estate agent is being one step ahead of your client, so be sure you’re determining their needs ahead of time. This is why data is such a crucial component of knowing your audience better. What words can’t express, analytics will. Click below to learn more.
Brokers: Your agents are the most important component of your business. A lot of your business’s success comes from the hard work and dedication your agents put into ensuring that the customer comes first. Letting your agents know that you recognize their efforts and achievements will help drive them to continue getting wins under their belts. Click below to learn several ways you can use your MAX/Tech to celebrate your agents.
This week, we’re continuing to dive into the Business Analytics tab in MAX/Tech powered by kvCORE, looking specifically at the Consumer Interest tab. Here, you’ll find a lot of important information to understand your sphere of influence and their needs. The consumer interest area tracks your contacts’ activity on your MAX/Tech powered by kvCORE website over the last 30 days. Click below to learn more.
Summer is an excellent time to focus on your marketing strategy around the holidays and have fun with your approach! To keep up with your packed calendar, we’re going to share some tips and tricks to stay on top of your business and ideally expand your sphere of influence. Click below for three ways to make the most of your time this summer when it comes to your marketing strategy.
In order for your clients to view you as their professional real estate consultant, it’s helpful to position yourself as a local market expert. Remember, your client likely isn’t equipped with the same industry knowledge as you and will look to you for guidance on their home buying or selling journey. Being a resource for your clients to come to with any questions makes all the difference in building a professional relationship with them – so it’s important to take actionable steps to ensure you’re keeping them updated on the market. Here’s some information you should be sharing with your clients:
- How many homes have been listed
- How many homes have been sold
- Average home price
Click below for some tools to help you with the process!
Agents: While working hard for your client, you’ll want to produce a summary of efforts showing that you’re actively trying to find them the best deal. Click below to take a look at several MAX/Tech powered by kvCORE tools that will keep your seller informed and involved.
Brokers: Creating blog posts for your MAX/Tech powered by kvCORE website is a fun way to add a personal touch to your brokerage and offer resources to your community. Click below for some topics to consider blogging about on your MAX/Tech powered by kvCORE website.
Agents: Updating your MAX/Profile is worth investing time into, as it’s the first thing potential clients see on your agent website, office website, and remax.com. It is also the first thing other RE/MAX agents see when exploring the RE/MAX Referral Platform. Below are some tips to help get you started.
Brokers: To create your unique value proposition, first you’ll want to start thinking of the overall goals you have for your business and how you strive to reach them – this means taking an introspective look at your values and what makes your brokerage thrive. Check out this week’s webinar below for ideas on successfully sharing your value proposition with potential recruits.
Whether you're a new agent or you've been licensed for years, you may still wonder what the best course of action is when getting the word out about a newly-listed property. This is the perfect opportunity to lean on your MAX/Tech tools to provide quick and easy ways to get eyes on your listing and attract buyers!
The combination of marketing tools like RE/MAX Hustle, Photofy and Megaphone, and the features in MAX/tech powered by kvCORE offer ways to get creative and have fun with you marketing plan! Let's take a look at some first steps to take as soon as you get your new listing.
Over the past several months, RE/MAX has been launching the technology platform MAX/Tech powered by kvCORE to brokerages within company owned regions of Canada. Throughout the course of the launch, you’ve probably attended trainings, read articles, received emails, and more — all about what this platform has to offer. But even if you’re now a seasoned MAX/Tech powered by kvCORE pro, there still may be a few small admin-specific tools you don’t know about yet! Click below to learn more.
Agents: Your Smart Campaigns feature is one of the handiest tools in your agent tech toolbox, allowing you to build automated communication plans and stay top of mind with your contacts from prospect to client to closed and beyond. Click below to learn how you can take advantage of everything this robust tools has to offer.
Brokers: Consistently recruiting new agents to your brokerage can be tricky, especially as we head into the busy 2023 spring selling season. But MAX/Tech powered by kvCORE offers several tools to help you easily build a dynamic and automated recruiting plan that allows you to focus less time on finding recruiting leads and more time actually making personal connections! Click below to find an example of how to create a recruiting plan with MAX/Tech powered by kvCORE that you can easily adapt to best fit your business needs!
Agents: Blogging is a great way to get in front of potential clients; allowing you to increase your digital reach, stay top of mind, and offer value to local consumers. With the launch of MAX/Tech powered by kvCORE, you now have access to your very own blog that you can begin using right away. Click below for information on how you can start utilizing this tool along with a few blog post ideas to help you get started.
Brokers: This week we’re diving into one of the handiest tools in your and your agents’ tech toolbelts: Smart Campaigns. Click below for information on how to build and share these robust campaigns with your agents.
If you’ll be joining us at R4 next week, don’t miss the many opportunities to connect with RE/MAX technology throughout the event. Whether you want to learn more about MAX/Tech powered by kvCORE or dive deeper into the other technology tools RE/MAX offers, we’ve got tech-focused sessions and product booths to help answer any questions you may have. Check out our list of tech offerings below and make sure to come say hello during the conference — we can’t wait to see you!
Agents: Your contacts are the heart and soul of your real estate business and MAX/Tech powered by kvCORE offers several tools to help you stay connected. But before it can truly get started, you’ll need to organize your database! Click below to learn a few tips on how to organize your contacts in your Smart CRM.
Brokers: With MAX/Tech powered by kvCORE, the sky is the limit on what you can accomplish with your office website, marketing, and overall digital business. However, we know how busy you are managing the day-to-day operations in your office and working with your agents. That’s why Inside Real Estate offers Done for You Success Services, to help set up aspects of your account to work best for your unique business! Click below to learn more.
Agents: Take a look below to learn about a few features your Smart CRM has to offer that you can leverage to create a streamlined experience for both yourself and your contacts.
Broker/Owners: In today’s competitive market, speed to lead is a critical aspect of your business. That means making sure the right leads get in the hands of the right agent is of the utmost importance. MAX/Tech powered by kvCORE gives you the tools you need to effectively manage your office leads and how they flow to your agents in a way that works best for your business. One of the tools is your Office Smart Number, which helps route phone calls through your office to get them where they need to go. Let’s take a look at this innovative tool below, so you can better understand how to leverage it for your business!
No matter where you are in your MAX/Tech powered by kvCORE journey, there are several avenues of support to answer your questions or help navigate any issues you may run into along the way. Use the list of resources below to gain a better understanding of the platform and to set yourself up for success!
As a RE/MAX agent or broker, you already have a leg up on your competitors, with an established brand name that people recognize and trust. But how can you take it one step further and continue to build credibility in your community? One simple way to achieve this is by taking the time to complete your office or agent MAX/Profile! Check out the 6 essential steps below to complete your agent or office MAX/Profile below.
The rollout of MAX/Tech powered by kvCORE is fast approaching here in Canada and one of the best things you can do as an agent to prepare for the launch is to get your database ready for import! If you’re a broker, there are a few things you’ll need to do to ensure your brokerage is properly prepared for rollout — including purchasing a website domain!
MAX/Tech powered by kvCORE is launching here in Canada very soon! While you’re waiting to get access to this state-of-the-art platform, there are a few things you can do to set yourself and your business up for success – starting today. Check out the tips and resources below to help get you started.