We are thrilled to announce that RE/MAX Canada will be continuing its successful 2023 “The Advice You Need” campaign this fall, featuring basketball icon and 2019 Toronto Raptors NBA Champion, Kyle Lowry.
The campaign will officially launch to consumers across Canada on October 2 and will run for six months, showcasing Lowry in four ads, including a 30-second, 15-second, and 10-second commercial spot, as well as one TikTok spot.
This is the first time RE/MAX Canada has partnered with a professional athlete and is an initiative that goes hand in hand with our NBA partnership, helping both drive excitement for the brand and remind consumers that we are the Official Real Estate Agents of the NBA.
This ad campaign comes at a time where confusion about market conditions is running high and everyone has an opinion. Using humour, the campaign demonstrates the importance of listening to the advice of RE/MAX agents when it comes to buying or selling a home, rather than the well-intentioned, unsolicited and often questionable advice you get from friends and family – and as seen in the latest ads, Lowry. Though the new campaign is basketball focused, it’s designed to resonate with consumers from coast to coast, whether you’re a fan or not, supporting the idea that getting swept up in your emotions relates to both sports and real estate.
See How the Campaign Comes to Life
