What is happening?
REMAX has announced it is one of the first real estate brands to partner with Zillow Preview, a new program that provides REMAX affiliates with pre-market exposure and engagement via the most visited real estate portal in the U.S. The goal is to provide participating agents with early marketing power without sacrificing public access.
What is Zillow Preview?
Zillow Preview gives participating brokerages and agents early listing exposure to more than 235 million average monthly unique users in a clear, pre-market phase on Zillow’s sites and apps. By shining a brighter spotlight on pre-market listings, agents will be better able to measure interest, engagement and buyer response before a home hits the open market. While Zillow Preview was designed to operate within the MLS framework, agents should continue to follow local MLS rules and regulations as it pertains to Coming Soon and pre-market listings.
What is included in Zillow Preview?
To support early, enhanced exposure for pre-market listings, Zillow Preview provides priority placement in search and saved-home alerts, and gives agents insights into views, saves, shares and tour requests for their listings. Additionally, when a brokerage chooses to participate in Zillow Preview, brokerage branding will be included on each listing detail page. Listing agents have the ability to display Days on Zillow during the preview period, and that count will continue after the listing is active, or the agent is able to opt out of Days on Zillow during this timeframe, and day count will begin once the listing is active in the MLS. Agents should continue to follow all local MLS policies, rules and regulations.
Why is REMAX entering into this agreement?
REMAX is one of the first real estate brands to partner with Zillow Preview because it believes that transparency and the broadest exposure for listings delivers the best outcomes for buyers and sellers. REMAX feels this approach and opportunity is what’s best for the industry and is in line with what consumers want and deserve. The most important voice in real estate is consumers’, and providing broader exposure to listings in a pre-market phase is a win for buyers and sellers as well as agents.
Who is eligible to participate in Zillow Preview?
All REMAX Broker/Owners and agents in the U.S. are able to participate in Zillow Preview if they choose. Zillow Preview will be available in all U.S. markets, except New York City, where StreetEasy is exploring an offering. Although Zillow Preview is an optional program, access must be unlocked at the brokerage level. Once a REMAX brokerage has chosen to participate, that brokerage’s agents can then determine if they’d like to include a listing on Zillow Preview as part of their listing and marketing strategy.
Is there a cost associated with the program?
There is no cost to participate, and listing agents have the opportunity to receive fee-free leads on their own listings when a consumer selects “Contact Listing Agent.” As with MAXTech Lead Concierge, it is important for REMAX agents to respond to leads quickly. If the listing agent does not accept the qualified Zillow Preview lead within the specified timeframe, the lead will then go to a Zillow Preferred agent. Per Zillow, should a qualified Zillow Preview lead result in a closed transaction, the listing agent may receive a portion of Zillow’s revenue associated with that transaction.
Is Zillow Preview available now?
Zillow Preview is anticipated to be live and promoting pre-market listings in early Q2.
How long is the preview period for Zillow Preview?
Listing agents are able to determine how long to include their listing in Zillow Preview, depending on strategy and local rules and requirements.
Where will Zillow Preview listings appear?
Zillow Preview listings will appear on the Zillow and Trulia sites and apps. That adds to the already global visibility remax.com, the No. 1 most visited real estate franchisor site, affords agents’ listings.
Where can REMAX affiliates go to learn more about Zillow Preview?
More information will be shared in the coming weeks. In the meantime, REMAX affiliates can visit grow.zillow.com/preview for more information.