‘The Advice You Need’ campaign hit the ground running earlier this year at the Super Bowl and has continued to impress Canadians across the nation since.
From being featured on broadcast television during sports and highlight shows to reaching lifestyle enthused consumers on HGTV to reaching a targeted audience on digital through social media, display, and online video, as well as lining the streets with billboards and transit shelter ads, ‘The Advice You Need’ campaign has been front and centre across Canada.
The results are in — and its performance has exceeded expectations…
Campaign Highlights
- 2x more enjoyable than other real estate advertising / national ad campaigns across all industries.*
- 4x more informative than other real estate / insurance advertising.*
- 56% of people recall seeing a RE/MAX ad recently – 30% is average for brands in Canada.*
- Campaign messaging is clear – Consumers response is that RE/MAX agents are professional, knowledgeable and helpful.
- 67k+ leads delivered via paid advertising so far this year (through May 31) – 92% more than planned.
- Cost per lead is 58% less than benchmark.
- New, innovative media platform is performing incredibly well by targeting the right audience at the right time and delivering 25k+ of total leads.
- Top performing creative on social is our Housing Market Outlook Report ads showing how our thought leadership and expertise in the real estate space is trusted by consumers.
- ‘The Advice You Need’ campaign has delivered a higher brand favorability lift when compared to the previous year’s campaign on Facebook and Instagram.
- Reach and awareness on TikTok increased year over year with entertaining ad creatives that resonated well with users.
- 872 out of home ads delivered nearly 1 billion impressions in spring – we received 40% more impressions than planned.
*Based on 2023 consumer research of 400 consumers.
What You Can Expect to See
We even have fresh, new creative that has launched for summer to help keep RE/MAX on consumers top of mind! However, fall is not far behind – there’s lots planned so be sure to watch out for more RE/MAX advertising in all the areas that you consume media between your TV, phone, computer, and on the streets!