In 2023, the RE/MAX national brand campaign introduced a trio of charming – yet misguided – conversationalists: DadSplain, MomSplain, and FriendSplain, who not only captivated audiences but showcased the value of actual expert advice when it comes to real estate.

This year, the bad advice continues with Strangersplain — a brand new spot that will continue to remind consumers that there is no better option for buying or selling than a RE/MAX real estate agent. Strangersplain, along with additional video spots is expected to garner 760+ million impressions Canada-wide from January to April. In other words, RE/MAX is set to take the storytelling to the next level.

Kyle Lowry is Back in 2024

That’s right, RE/MAX is running it back with former Raptor great and forever NBA champion Kyle Lowry. You will see this spot in a new light this spring with drop-ins during Raptors games, hitting fans while they’re engaged during the game. Complementing Hypesplain and Strangersplain, the highly-popular Dadsplain will continue its run into 2024.

Where You Can Expect to See the Campaign

With a mix of new out-of-home billboards and digital giants such as TikTok and Reddit, the campaign extends its reach across various platforms, including The Score, Yahoo, a range of TV channels like TSN, Sportsnet, CBC, Food Network, and streaming services such as Crave and Disney+. Also, this spring? New contests and partnerships with exciting brands – including PetValu (Bosley in the West)!

Build Your Business With These Tools

As part of the RE/MAX network, you can tap into the energy of this campaign to amplify your outreach by utilizing the marketing toolkit across your digital channels. You can even customize your own commercial for the campaign on RE/MAX Hustle. Join in and let’s make this campaign a cornerstone of your success in 2024!

Access Your Marketing Toolkit here!